Scuba Bowl
When the Cayman Islands Department of Tourism was looking for a way to generate some excitement for their "Scuba Bowl" promotion, Scott Jones worked in tandem with the islands' creative PR department to secure former Super Bowl MVP Desmond Howard. Howard came to the island and not only met with the retail dive store owners and tour operators who were participating in the program, but he also learned how to scuba dive himself. In fact, he was able to try out some of his patented "moves" on the "residents" of popular Stingray City.                (NFL.com)        (Caribbean Travel & Life)
The "Price is Right" for Oceanic
As part of a national awareness campaign for the Oceanic scuba equipment company, Scott Jones PR arranged for product placement on the CBS-TV national game show, "The Price is Right." Millions of viewers saw the state of the art Oceanic gear throughout the 2000 television season. (Photo courtesy of CBS)
A Nationally-televised "chat" with Leeza Gibbons
Stuart and Michelle Cove were featured on a national broadcast of the NBC-TV program "Leeza." The well-received segment focused on the couple's shark diving activities at their Dive Bahamas resort in Nassau, Bahamas. Scott Jones PR handled the placement and follow-up publicity that resulted in numerous other television appearances including NBC Dateline, Good Morning America, and Entertainment Tonight.
Diving with Royalty
A marketing partnership between Oceanic and the Cayman Islands Department of Tourism resulted in Miss Cayman 2000, Mona Lisa Tatum, receiving a complete set of Oceanic scuba equipment. Tatum learned how to dive for her duties representing the Caymans, one of the most popular dive destinations in the world.
Wonders of the Seas
There's never been a more unique stamp unveiling by the US Postal Service than the Wonders of the Seas first-day of issue ceremonies in Honolulu. The first-ever cancellation of the series of four aquatic-themed stamps took place 60-feet underwater and was witnessed by millions thanks to a video news release distributed via satellite following the event.